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What Makes Us Different

Our Principles

Our Principles

3 Keys

Every Financial Services firm has principles. And most of the time they probably sound exactly the same. We believe Power Choice Mortgage Advisors is different in almost every way. Our principles were deliberately created with you in mind.

We serve only sophisticated homeowners, just like you. That's why we have built our firm on the foundation of suitability lending. You work with one mortgage advisor, who is paid a salary and not on commission, that is dedicated to working with you and for you, based solely on your needs and not those of the firm. We did this on purpose. You shouldn't have to call a faceless bank with a homogenized call center for advice only to get treated as one of millions of people they do business with. You need to talk with someone who knows you and understands what you're working towards. That's why Power Choice Mortgage Advisors believes the relationship between you and your mortgage advisor is one of the most important aspects of successful homeownership.

You'll also notice we don't have "exotic" and "hot" loan programs of the day. We stick with proven, conservative lending strategies. We don't believe chasing the latest fad is any way to create a winning strategy, build equity or accumulate a legacy for your heirs.

Our Core Principles

Power Choice Mortgage Advisors is guided by a set of unique principles that have shaped every part of our business. You'll see this in everything from how we build client relationships to the mortgage management strategies we recommend. In a world of point-and-click solutions, our approach may not be right for everyone. But we've learned through decades of experience that it's a way of helping you succeed.

Focus on You — We focus on one client, the sophisticated homeowner looking to maximize the return on their single largest investment. All aspects of our business support this. Everything we do is aligned to help us better understand and meet your unique needs.

We like to work with clients who share our view of mortgage management. Rome wasn't built in a day, and neither is successful homeownership. We'll help you define your goals and make steady progress toward them over time. So whether you have a condo or a castle, our financial advisors will work with you to develop an appropriate strategy. We value every homeowner.

Our Mortgage Management Philosophy — Our philosophy emphasizes quality and maximum return on dollars spent. We strive to avoid financing that we believe is confusing or likely to disappoint.

Our philosophy is based on a set of trade-offs. We have clear guidelines around what we do and don't recommend. We believe focusing on client needs, custom tailored solutions and maintaining a long-term perspective are the key ingredients to reaching your goals. All three of these elements work together; it's not enough to follow one or two. This approach should help reduce major disappointments along the way. Your mortgage advisor will work with you to make sure this philosophy is the foundation of your mortgage management strategy.

Relationships Are Key — Our mortgage advisors are excited to meet with you to understand you're financing needs. Our staff members are welcoming, accessible and available to you at a moment's notice.

Power Choice Mortgage dba Power Choice Mortgage Advisors, a California Corporation, NMLS #237710.

Power Choice Mortgage Advisors is an Equal Housing Lender and fully complies with all laws applicable to the conduct of its business, including those laws prohibiting discrimination such as the Fair Housing Act and the Equal Credit Opportunity Act.

Equal Housing Opportunity Statement
We are pledged to the letter and spirit of U.S. policy for the achievement of equal housing opportunity throughout the nation. We encourage and support an affirmative advertising and marketing program in which there are no barriers to obtaining housing because of race, color, religion, sex, handicap, familial status, or national origin.